The task here was to develop a brand for a virtual car manufacturer. The name "UMC – Universal Motor Company" and its logo were elaborated after a thorough analysis of the international offroad-market. The appearance of the brand/ logo reflects the futuristic technology as well as the solid and tough look of the vehicle.

After the brand was created, the actual vehicle design was developed by an automotive design studio which fulfilled all of the client's pre-defined criteria. The project was then completed with an animated website that obtained great interest for the virtual brand and vehicle.
Brand- and Logo-Development "UMC":

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UMC - Universal Motor Company
"Scouter" vehicle-design (©), created by the automotive design
studio FCB - Design & Illustration, Cologne (Germany)
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