here was to develop a brand for a virtual car manufacturer.
The name "UMC Universal Motor Company" and
its logo were elaborated after a thorough analysis of the international
offroad-market. The appearance of the brand/ logo reflects the
futuristic technology as well as the solid and tough look of
After the brand was created, the actual vehicle design was developed
by an automotive design studio which fulfilled all of the client's
pre-defined criteria. The project was then completed with an
animated website that obtained great interest for the virtual
brand and vehicle.